Since 2001, British Petroleum has billed itself as the most eco-friendly of all energy companies worldwide, paying millions to ad agencies in order to craft a new image as being at the cutting-edge of alternative energy innovation and new resource exploration. The company's green sun logo and sophisticated commercial ads mask a darker reality; despite record profits from alternative energy sources, BP continues to emit carbon pollutants at an alarming rate. Despite the massive spending put down to distance its PR image from American oil companies like Exxon and promote a solar-friendly image with the introduction of the green and yellow sun icon in all their ads, BP remains an oil company committed to expanding its own profits, even if this means continuing to disregard the environment.
